The Project
Electroline is one of the biggest and most renowned store networks for electrical appliances and tech products in Cyprus. Since 2010 Electroline has been trusting FLEXUS for adapting its image to the ever-changing market needs. In this project the challenge was to redesign the stores’ facades to reflect the brand’s essence and premium image by creating a contemporary, and eye-catching design.

The Challenge
Electroline stores are a point of reference for home appliances and tech products & services. We wanted to uplift the stores’ image by adopting a high-end, tech-centric approach but without losing the sense of familiarity customers have with the brand and its products. Intrigue passersby in a subtle way, avoiding blocking the view of the in-store experience.

Our Approach
We were called to create a façade that reflects the innovative character of Electroline’s products and services while keeping the brand close to its customers. We answered with a sleek design that uses clear forms and shapes and smooth and modern materials, such as glass & metal.

Wanting to create a sense of mystery for the in-store experience we developed gradient visibility by using a louvered shader which we highlighted with an eye-catching luminous wireframe. With the customer journey in mind, we designed a tech-centric store entrance which utilizes LED lighting to portray the brand’s contemporary character. We also integrated a more enhanced branding in our design by placing the Electroline signage at eye level and adding the initial “E” as a branded standalone element.